Caroline Priday on promoting university press books

This week we have the director’s cut of an interview with Caroline Priday, who’s Global Promotions Director for Princeton University Press, and head of their European office in Woodstock, near Oxford. (Extracts from this interview featured in the podcast marking Princeton’s European office’s 20th birthday recently and longer interviews with other participants in that programme will appear in the next few months, including an extensive interview with the Press’s director, Christie Henry.)

When I spoke to Caroline in Woodstock a few weeks ago, I was interested to ask her about how promoting academic books had changes since she began; whether her heart sinks when an author insists they ‘don’t do social media’; and why the PUP Europe office is a good place to experiment. Oh, and the episode also contains a bottle of sherry and some glam rock, but you’ll have to listen to find out why.

Caroline started her publishing career in 1979 as a secretary to two academic marketing managers at Oxford University Press. There followed a fifteen-year stint at Elsevier and two years working for a book distributor in Singapore. And then, fourteen years ago, she was back in the UK and living in Woodstock when she heard about an opening at Princeton University Press…